Ownership
Karl Seger
President and CEO
- 647-299-5246
- karlseger@falconlumber.com
With over 40 years of experience in the lumber industry, Karl Seger leads the sales and marketing of all North American softwood and hardwood products at Falcon Lumber. His deep expertise and long-standing relationships in the field support the company’s role as a trusted wholesale distributor and exporter. Outside of work, Karl enjoys skiing, cycling, tennis, golf, and adventure travel.
Bob Seldon
Vice President
- 647-222-5246
- bobseldon@falconlumber.com
Bob Seldon has been a cornerstone of the company since 1983. With over 41 years of dedication, Bob plays an integral, wide-ranging role that is best described as “doing what needs to be done” to support Falcon’s success as a leading distributor and exporter of hardwood and softwood lumber. Outside of work, he enjoys outdoor sports and carpentry.
US Sales Team
Stephen Blackadder
U.S Sales Manager
- 416-809-9175
- blackadder@falconlumber.com
Stephen Blackadder is the U.S. Sales Manager at Falcon Lumber, where he has been a key team member for 40 years. He has built and maintained strong relationships across the industrial lumber markets in both Canada and the U.S., contributing to Falcon’s reputation as a trusted distributor and exporter. Outside of work, Steve enjoys golfing and vacationing in Las Vegas or Aruba.
Ian Smith
Softwood Trader (SPF & EWP)
- 416-788-5246
- ismith@falconlumber.com
Ian Smith is a Softwood Trader at Falcon Lumber with over 30 years of experience in the wholesale lumber industry. Known for his integrity, honesty, and strong business acumen, Ian consistently delivers exceptional value to clients across North America. Outside of work, he is an avid sports enthusiast who enjoys hockey, baseball, tennis, skiing, and mountain biking.
Matthew Blackadder
Sales Representative
- 905-872-1123
- mblackadder@falconlumber.com
Matthew Blackadder is a Sales Representative at Falcon Lumber, specializing in industrial and construction-grade lumber. Since joining the company in 2024, he has been focused on learning the industry and transitioning into managing his father’s long-standing business accounts. Outside the office, Matt leads an active lifestyle and is a Canadian Muay Thai champion.
Export & Domestic Sales Team
Brin Langmuir
Hardwood Export Sales
- 647-929-5460
- brin.langmuir@falconlumber.com
Brin Langmuir is a seasoned Hardwood Export Sales professional at Falcon Lumber, bringing 38 years of industry experience. He focuses on global hardwood markets, where he has built lifelong customer relationships rooted in trust and service. Outside of work, Brin is a golf enthusiast, recreational hockey player, and avid follower of politics.
Jason Hatfield
Softwood Export Sales
- 416-557-9508
- jhatfield@falconlumber.com
Jason Hatfield leads Softwood Export Sales at Falcon Lumber, specializing in White Pine, Red Pine, SPF, and Southern Yellow Pine, as well as domestic White and Red Pine sales. A Falcon team member for over 20 years, Jason brings 24 years of lumber industry experience and a background in international logistics. A graduate of the University of New Brunswick in International Business, he is also an avid outdoorsman who enjoys hunting and fishing.
Brian Johnson
Hardwood and Softwood Domestic Sales
- 647-801-6760
- brianjohnson@falconlumber.com
Brian Johnson handles both Hardwood and Softwood Sales at Falcon Lumber, bringing 10 years of industry experience and a well-rounded background in kiln-dried North American hardwoods and Canadian softwoods. At Falcon Lumber for the past 3 years, Brian serves markets across Canada and the U.S., with a core focus on Eastern White and Red Pine from Hokum & Son, as well as a range of specialty hardwood products. Outside of work, he enjoys golf, hockey, and cycling.
Logistics
Robert Sanders
Canadian Logistics Manager
- 416-481-5246 ext 224
- robertsanders@falconlumber.com
Robert Sanders is the Canadian Logistics Manager at Falcon Lumber, bringing 29 years of industry experience and a strong network of trusted partnerships. He oversees logistics and day-to-day operations, playing a key role in supporting Falcon Lumber’s growth and reputation for reliability. Outside of work, Robert is passionate about sports and travel, with family always at the heart of his priorities.
Cooper Seldon
Logistics
- 416-481-5246 ext 243
- cooperseldon@falconlumber.com
With 10 years at Falcon Lumber, Cooper Seldon has gained experience across all areas of the business before finding his stride in logistics. He now plays a key role in ensuring reliable and timely service for Falcon’s U.S. operations. Known for his versatility and dedication—much like his father—Cooper is a true jack of all trades, always ready to do what it takes to support the team and serve customers.